OCTOBER NEWSLETTER

PRESIDENTS MESSAGE

Greetings,

Summer has come and gone and before we know it the holidays will be here. First of all a big thank you to Toros for hosting the September mixer at his pottery studio and showroom. His work is very impressive, those of you looking for that special holiday gift should pay a visit.

We have some great new business people hopefully coming on board. Director ballots went out earlier this month to members who are current with their dues. Please take the time to vote and return your ballot. I believe we all know how important one vote can be. It’s good for the chamber to have a fresh perspective with the expertise and knowledge of new directors. I can see 2005 becoming a very prosperous year.

A quick update on the Farmer’s Market, new hours for daylight savings time will be 4:30 - 8:30

p.m. I am doing a study with the feasibility of closing the Market for the winter months, with regards to city regulations pertaining to permits. I will keep you updated. .

Eagle Rock Elementary School has received the National Blue Ribbon School of Excellence Award. The only school in the Los Angeles Unified School District to receive this prestigious honor. In addition, Principal Jane Sierra will receive the National Bell Award, one out of five being honored from 250 nominees. The National Bell Award will be presented to ERES Principal Jane Sierra in Washington D.C. at a White House ceremony

November 5^th. Not only is this an honor for our community’s name sake school but a major honor for our community. Our congratulations to our outstanding Principal, the excellent teachers and the wonderful students who have excelled under their tutelage. A local recognition and celebration will be held November 9^th at 8:30 a.m. at the school. Come join us. On October 26^th LAUSD Board Member David Tokofsky will host a reception honoring the school and their Principal Jane Sierra in the foyer of the Beaudry Building Board Room during their regular scheduled Board meeting. The Eagle Rock High School Jazz Band is slated to perform.

I want to thank Jenny Krusoe and staff, Center for the Arts, for all their hard work with the Sixth Annual Music Festival. It gets better each year, the music and venues were great and very well attended. The chamber will keep you updated on up coming events around the holidays.

See You Around Eagle Rock

Michael Nogueira, Jr.

MIXERS

October 26: Century 21 Crest, 2750 W. Broadway. Host Lu Lu Hiznay

November 23: Bank of America, 2263 Colorado Boulevard, Hosts Sossy Semerdjiam and Anne Kelly

December 3: Christmas Mixer at LAFD Station 42, 2021 Colorado Blvd. Funds raised at this mixer will be used at the Fire Station. Hosts for the evening, Captain Jones and Firefighters along with ERCC President Michael Nogeuira, Sir Michael’s Enterprises.

January 2005: No mixer this month . Watch for information regarding the installation dinner dance.

February 22: R.K.Chetty DDS, 2525 Colorado Boulevard Ste. A. Our hosts Dr. Chetty and his son Dr. Chetty DDS.

March 22: Pilates Eagle Rock, 2121 Colorado Boulevard, host Jennifer Mathews.

COMMUNITY CALENDAR OF EVENTS

October 23: The Second Annual Community Health Fair from 9: a.m. - 3:p.m. Sponsored by Glendale Adventist Medical Center and LTC Home Health Care at the Women’s 20th Century Club. Testing, exhibits, information and flu shots - something for the whole family. Stay healthy, be informed.

October 24: The Fifth Annual Eclectic Home Tour sponsored by the Eagle Rock Association 10:a.m - 4:p.m. will start at the Glad Building on Norwalk Ave. There are eight locations that will be open to tour. Pre-sale tickets for members are $15.00 - non members $17.00. Same day purchase $20.00. For tickets or further information please call Tracy King at 626- 827-9795.

November 4: LAPD Town Hall Meeting 6:30 p.m. Occidental College Lower Herrick Interfaith Center.

Chief Bratton, Caption Smith, Senior Lead Officers will be present to report and to answer

questions. The community members are encouraged to attend.

December 3: The Children’s Old Fashion Christmas at the Eagle Rock City Hall. Starts promptly at 7:p.m. with the lighting of the Christmas tree. Entertainment, a visit from Santa, hot chocolate and cookies. Children and parents welcome to this free annual event..

SEPTEMBER MIXER [PHOTO}

The August mixer held at Toros Pottery was quite interesting, I believe we all learned a little bit about the making of pottery. Toros has some beautiful original pieces in his showroom that some of our attendees quickly purchased. With the holidays fast approaching, you might want to pay Toros Pottery a visit for different and unique gifts. What a hidden treasure in our community. Toros teaches pottery making classes at the Center for the Arts and at his own studio at his business location on Eagle Rock Boulevard. A special thank you to our host for giving us the opportunity for an inside tour.

MUSIC FESTIVAL [photo]

The Sixth Annual Music Festival sponsored by the Center for the Arts, the Eagle Rock Chamber and Councilman Antonio Villaraigosa was another smashing success. It kicked off with a cocktail reception at the Center and quickly moved out doors. The warm October 2^nd evening held several musical venues at local businesses along Colorado Boulevard. It was really nice

to see the boulevard humming with foot traffic....music in the air and friends and neighbors greeting friends and neighbors. The local eateries hustling to accommodate everyone served a relaxed joyful crowd. The Center Director Jenny Krusoe and her staff, particularly Lui Sanchez, along with ERCC President Michael Nogueira did a great job in putting this wonderful community event together with the co-operation and participation of our local businesses.

September 25, 2004, a date that will long be remembered in Eagle Rock. History was made on this warm September evening when for the first time ever there was light on the Rock. Artist Jane Tsong’s installation of light and projections “Time by the Rock” which followed the daily shadows routinely cast upon the Rock was interesting, exciting and beautiful. The six hundred in attendance also enjoyed the wonderful choir voices of 200 local community children under the artistic direction of the Los Angeles Master Chorale by Grant Gershon. The performance included an original piece by David O.

“The Rock Is Art” project began in September 2003 when the Center for the Arts, Eagle Rock formed a coalition led by Councilmember Antionio Villaraigosa, the Los Angeles City Cultural Affairs Department and local community organizations. “The Rock Is Art” installation inauguartes the first in a series of biannual events. Open to all artists in the Los Angeles area, every two years an artist will be selected to create a temporary art installation which features the monumental rock formation.

A lasting piece of art by Jane Tsong, in reverse, the black shadows from the light installation on a white background can be purchased, framed or unframed, at the Center for the Arts, a non-profit organization. Your support in their fundraising efforts is always appreciated. 323 226-1617 - 2225 Colorado Boulevard.

PLANT A TREE

Help plant a tree by purchasing a $20.00 Plein Air painting by local artist Darryl Medeen. That is what the non- profit Collaborative Eagle Rock Beautiful is offering as a means to fundraise for community tree planting. Your support and tax deductable check made out to the Collaborative will be very much appreciated. The 5X 7 beautifully done art work is a must for “the Rock” art collectors. For an additional $5.00 artist Darryl Medeen will inscribe his signature. Interested parties please call 323 - 255-9400.

Prayers & Thoughts

Our deepest sympathies to Jack Tritch & family for the loss of his daughter-in-law last month.

Our thoughts and prayers are with Gina and James Durin & family with the birth of their second son, who arrived 26 weeks early. The little one will be in the hospital for awhile. Please keep him and his family in your prayers and thoughts.

LAFD 42

A warm welcome to Captain Stephen A. Colombel, who is happy to be here, by the way. He arrived at Station 42 earlier this month after a two year assignment in the downtown area. Captain Colombel has been with the LAFD for 29 years, he is married and the father of four. Captain Colombel is filling the vacancy left by Captain Patrick Villenueva who, after three years at Sta. 42, accepted an assignment in Hollywood. We especially want to thank him for his three years here in Eagle Rock and wish him well at his new location.

Betty Tyndall

Congratulations to Betty on receiving the “Good Neighbor Award” from the Collaborative Eagle Rock Beautiful October 2^nd. Betty was recognized at the organization’s general meeting where several people spoke on her behalf in front of family, friends and neighbors. A long time resident, Betty was recognized for her community service through several local organizations and most definitely being a good neighbor.

CRIME STATS

for the period September 22 – 30 - a one week period.

Basic Car 11A 19 - Eagle Rock

Robbery 1 Increase 14.7% for the week

Burglary 1 Decrease 2.8% year to date

Burglary from vehicle 8

Auto Theft 5

Assaults 3

Other Thefts 10

Year to Date 9/30 Percentages

ROBBERY - 31.3 %

RAPE/ATT. RAPE - 13.0 %

HOMICIDE +77.0 %

ASSAULTS - 9.0 %

THEFT FROM PERSON -22.2 %

BURGLARY -16.3 %

THEFT FROM VEHICLE +3.8%

GRAND THEFT AUTO -13.4 %

OTHER THEFT - 4.5 %

COMMUNITY ALERT - Attention car owners. The Los Angeles Police Department is working to ensure your safety and the protection of your property. There has been a considerable increase of theft from motor vehicles in our neighborhood, specifically license plates and license plate registration tags. Please make our job easier by taking a few simple steps to deter and assure your vehicle’s security. * Lock your car * Do not leave valuables in plain sight * Do not leave car phones and accessories visible * Do not rely on your vehicle trunk to secure valuable items * Park only in well-lighted areas * Conduct occasional exterior checks on your vehicle * Remove old registration tags before putting on the new tag * Make 2-3 small cuts on your registration tag with a razor blade to make it harder to remove * If you see any suspicious activity, PLEASE call Northeast Police Station at 213 485-2563 or 877 - ASK-LAPD. Practice safe driving and always wear your seat belt.

BE AWARE OF YOUR SURROUNDINGS - DON’T BE A VICTIM!!!!

Call the front desk at Northeast 213 485- 2563 if you are not sure of a situation and call 911 in a true emergency. For non emergency situations or for general questions try the City access number 311- someone will assist you 24/7.

Information obtained from NELAPD - reported by Kaye Beckham, Community Police Advisory Board {C-PAB}

BUSINESS NOTES

Strong Signs Continue

The growth streak continues with the July Index of Small Business Optimism reaching its second highest level since the first quarter of 1983, when it registered at 105.9. This continues a 16 month string of readings of 100 or more for the index. This performance is unprecedented in NFIB survey history and bodes well for growth in the second half of the year.

Is Bigger Always Better?

Growth is a tool - not an end in itself.

Sign of Trouble: You no longer enjoy gong to work.

Solution: Closely analyze how you invest your time. You will probably find that most of your hours are not dedicated to reaching your goals. Reverse this pattern and follow your dreams.

Sign of Trouble: Your employee turnover rate has increased and some of your best people are burning out.

Solution: Carefully track what employees do during the day. They may get more satisfaction by using their skills and strengths differently. Re-assign and change job descriptions

Sign of Trouble: Revenue is increasing faster than income, indicating that profitability is stagnant.

Solution: Determine where spending your time would be most profitable and rearrange your work schedule.

Sign of Trouble: Discounting is increasing at a higher level that revenue, reducing profit per sale and making you less profitable overall.

Solution: Look at your customer list and determine which ones are directly contributing to the main part of your business and profitability. Fire customers who require too much attention and demand excessive discounts.

It’s go time, sustainable growth is the answer when you intend to grow. There are good reasons to grow which include; * personal satisfaction * providing your best people with challenges and opportunities for growth * keeping your company viable * gaining investors.

Information excerpts obtained from MY Business Magazine:October/November 2004

VOTE 2004 [flag & or box]

This election day don’t leave anything to chance. Sure we have all heard at one time or another or maybe even felt “why bother to vote, one vote doesn’t really matter anyway.” Yet from the earliest decades of this nation, there have been elections held at every level of government that have been decided by very narrow margins. Your one vote does count! Please remember to vote November 2^nd.

EAGLE ROCK NEIGHBORHOOD COUNCIL

Date line Eagle Rock, California-Eagle Rock Neighborhood Council scores again.

Thanks to our dedicated Business Representatives Krista Newman, the ERNC sponsored

free movie nights at Yosemite Park’s Sylvan Theater, which was a big hit. Krista led a

sing-a-long to “The Sounds of Music” for an audience of over 300. This event was made

a reality by Gregory Walker and the devotion of Center for the Arts, Eagle Rock.

The Sylvan Theater was designed as a Greek amphitheater in 1931 and was a WPA

project (Work Progress Administration) under F.D.R. It was named Sylvan because of

the beauty of the wooded park area: sylvan is an American term of Dutch extraction for

“wooded area i.e. Pennsylvania or Penn’s woods.” Currently Jenny Krusoe, director of the

Center, is working on grants to restore the dilapidated structure.

Near completion is our mural, part of the North Figueroa Corridor project. Muralist Roger

Doland has done an exceptional job in his figurative renderings and illustration of the

Sylvan Theater as the setting of this bigger than life dimensional sculpture-like stairway

piece. The intent of the project is to bring cohesiveness to a strip of L.A. that has been

called ‘‘Calle de Muerte’‘ for years by residents. As part of the next phase, the Eagle

Rock High School Key Club and members of the ERNC board canvassed homes along

North Figueroa for eligible tree locations. Members also walked Yosemite for eligible

green spots. Trees will be planted by Environmental Affairs during November and

residenys are requested only to water them. In a further effort to beautify Eagle Rock

members of the Collaborative Eagle Rock Beautiful walked the other major boulevards to

drum up support for the next round of tree plantings.

The ERNC Clean Crew may be coming to a park near you. In our continuing effort to

de-litter and de-weed Eagle Rock, our Youth Committee, along with the Eagle Rock

High School Key Club has taken up parts of York, Figueroa and Yosemite as a ‘Clean up

and Green up’ excursion of the neighborhood. If you see a strip that needs sprucing up, or

would like to volunteer please call us at 323.257.6381 or Email me

at President@NeighborhoodCouncil.org.

Be Seeing You...

ANITA HULTMAN

Eagle Rock Neighborhood Council

President